This panel discussion will focus on effective marketing strategies for moving companies, emphasizing the importance of using metrics and data-driven insights to drive success. Marketing experts from the moving industry and ATA will share how companies can effectively reach and engage their target audiences by understanding key metrics (including tracking key performance indicators), leveraging digital marketing, and insights from consumer behavior. In addition, panelists will provide actionable strategies to enhance marketing outcomes and touch on some trends that may be useful to businesses as they navigate marketing their company moving forward. 

Speakers

Eily Cummings
Eily Cummings
Vice President, Corporate Communications, Unigroup

Eily Cummings is a seasoned marketing professional, educator, and thought leader with over 20 years of experience across industries such as education, transportation, engineering, finance, and nonprofit.