Education Sessions

This panel discussion will focus on effective marketing strategies for moving companies, emphasizing the importance of using metrics and data-driven insights to drive success. Marketing experts from the moving industry and ATA will share how companies can effectively reach and engage their target audiences by understanding key metrics (including tracking key performance indicators), leveraging digital marketing, and insights from consumer behavior.

This session informs businesses who are potentially looking to sell, on the importance of preparation and the need to approach the process of selling your business strategically Attendees will gain a clearer understanding of financial, legal, and operational considerations to maximize the value of the sale. Some topics which will be touched upon include understanding the sale process, preparing a business for sale, finding buyers and preparing for questions and negotiations, and what to expect during the sale.